Using a Captive Portal with your UniFi Guest WiFi Network for Marketing Data Collection

Are you looking for a way to improve your guests' WiFi experience while collecting valuable customer data for marketing purposes? Look no further than a captive portal! In this post, we'll explain what a captive portal is, what features it should have, and why you should integrate it with other platforms to maximize the use of your data.

Sign for Free WiFi Inside.

What is a Captive Portal?

A captive portal, also known as a guest portal, is a web page that your guests see when they connect to your WiFi network. It can be used to present a welcome message, terms of service, privacy notice, marketing messages, or redirect guests to a specific page on your website. It can also require your guests to log in using a social media account, email address, or mobile phone number.

What Makes a Good Captive Portal?

A good captive portal should be easy to integrate with your WiFi network and other platforms, taking only a few minutes to set up and manage. It should also provide different login options, such as registration forms or social media logins, and offer clear instructions and a visual design that matches your brand for a great user experience.

Because you are handling personal information, the captive portal should also offer features to comply with privacy laws like GDPR and CCPA when needed.

Finally, your captive portal should validate the data provided by your users, and verify it when needed. This makes sure that the information you collect is correct and can be used for marketing activities in the future, no matter what application you use.

Integration is Key

Flexibility is essential for a captive portal to be effective.

Our captive portal solution offers integration with a variety of platforms using webhooks and integration providers such as Zapier, Microsoft Power Automate, Wyzebulb, Make, and Pipedream.

Custom Connectors

You can use one of our examples to create a custom "connector" if you have a specific application that the above-mentioned providers do not support.

Solutions we've built specific connectors for include SendGrid, Tripolis (Webpower), Commerce7, and Mailjet. The source code for these examples is available free of charge.

Mail icon on iPhone.

How to Use Collected Data in Marketing Campaigns

Make sure you ask for the user's permission before sending promotional messages.

Once you have permission, use the data collected through the captive portal to tailor your promotional messages and special offers based on the user's first visit, number of return visits, birth date, age, postal code, device brand, and more.

This can help increase revenue and improve customer engagement.

Why Use the Art of WiFi Captive Portal for your UniFi network?

Using our captive portal solution can help you achieve a great user experience for your guests while also collecting valuable customer data for marketing purposes. With our integration capabilities, you can easily connect your captive portal to other platforms and maximize the use of your data. And with the right tools and practices, you can also ensure that you comply with any applicable privacy regulations.

In conclusion, we hope that this post has given you a better understanding of our captive portal solution, its capabilities, and how it integrates with other platforms. 

If you have any questions or need further assistance, please feel free to reach out to us.

Posted on: February 23rd, 2023

On: Captive Portals

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